Animation Full-Time Hybrid

Senior 2D Animator

Senior 2D Animator at Kwalee

Job Overview

Kwalee is seeking a Senior 2D Animator to join its Creative Marketing team in Bengaluru. In this role, you will lead the production of high-quality, performance-driven 2D animated ad creatives for mobile games. You will combine strong animation fundamentals with marketing insights to create engaging, data-informed content that drives user acquisition and campaign success.

This is a permanent, full-time position requiring on-site collaboration five days per week in the Bangalore office.

Key Responsibilities

  • Lead the design and production of animated ad creatives using Toon Boom (Spine proficiency is a plus).
  • Translate creative briefs and campaign objectives into compelling 2D animation concepts.
  • Collaborate with User Acquisition, Motion Design, and Creative Strategy teams to align storytelling with performance goals.
  • Analyse ad performance metrics (CTR, CPI, IPM) and contribute to creative iteration planning.
  • Develop multiple creative variations and conduct A/B testing to optimise engagement.
  • Research competitor campaigns, animation trends, and storytelling formats.
  • Apply strong principles of timing, spacing, composition, and cinematography.
  • Integrate AI-powered tools and automation workflows to enhance efficiency and output quality.
  • Mentor junior and mid-level animators through feedback and structured guidance.
  • Maintain organised archives of project files and reusable creative assets.
  • Ensure timely delivery of high-quality marketing creatives.

Required Qualifications

  • Advanced proficiency in Toon Boom; experience with Spine or equivalent 2D animation tools is advantageous.
  • Strong understanding of animation principles and performance marketing workflows.
  • Excellent 2D animation, drawing, and storytelling skills.
  • Strong grasp of composition, pacing, and visual timing for mobile advertising.
  • Familiarity with AI tools to streamline animation and creative production.
  • Experience in mobile game marketing and performance-based creative production.
  • Strong communication, collaboration, and presentation skills.
  • Ability to manage multiple projects and meet tight deadlines.
  • Availability to work on-site in the Bangalore office five days per week.

Why Join Kwalee?

  • Competitive benefits including group health insurance.
  • 20 annual leave days to support work-life balance.
  • Unlimited snacks and drinks in the office.
  • Discounted premium gym membership.
  • Access to cutting-edge equipment and tools.
  • Clear career progression and growth opportunities.
  • Seasonal events, regular townhalls, and exclusive company merchandise.
  • Inclusive, diverse, and supportive workplace culture.

Kwalee is an equal opportunity employer committed to diversity and inclusion. The company encourages applicants from all backgrounds to apply and contribute to building innovative and engaging gaming experiences.

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